Bomaachi campaign
A night rain campaign for Bomaachi: a black tee on a mossy rock, in fog and rain.
Context
The drop needed campaign images with weather and atmosphere that a studio day could not give.
Idea
One setting carried through every frame: rain, fog, wet stone and reeds, with the tee's front and back prints clear in each shot.
What we made
- 01
Campaign key visuals
- 02
Front and back print frames
- 03
A type poster: Rain doesn't wash off a signature look.