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The whole shoot, in one click.

ClickCraft makes AI ad films, campaigns and catalogs for D2C and fashion brands. The craft of a production house, without the crew, the sets or the wait.

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Call sheet

A typical ad shoot, day one

  1. 06:30Crew call at unit base
  2. 07:15Lighting setup, scene 1
  3. 08:00Talent in hair, makeup
  4. 09:30First shot
  5. 13:00Lunch for the unit
  6. 14:00Move to location 2
  7. 18:45Wrap for the day
  8. Day 2Again, then the edit

No set was built for this reel.

What changed

An ad shoot runs on crew calls, setups, talent, locations and a wrap at night, and then weeks of edit. We kept the parts that make an ad good: the idea, the script, the direction and the edit. Everything else is now a written brief.

Selected work

Campaigns, catalogs and films for fashion, entertainment and software brands. Open one to see the frames and films.

Sc. 01KukuFMAI film

Ali Baba and Marzina

Scenes from Ali Baba and Marzina, an AI period drama made for KukuFM.

Every character and location is generated, then kept the same from scene to scene, so faces, costumes and places hold together across the whole series.

  • Two scenes shown here, 15 seconds each
  • Hindi dialogue with subtitles
  • Characters kept consistent across episodes
Read the full project
  1. Scene one
  2. Scene two

Sc. 02Various brandsAI ads

AI ads campaign

Four AI ad films: a village at night, a kirana store, a street market and a train.

Written and directed like live action. A script first, then a cast kept the same from frame to frame, then every shot generated, cut and finished with sound.

  • Aur Upar, 54 seconds
  • ClickCraft ad, 71 seconds, vertical
  • Street market film, 33 seconds
  • Headphones concept for Sony, 27 seconds
Read the full project
  1. Aur Upar
  2. ClickCraft ad
  3. Street market film
  4. HeadphonesConcept. Not commissioned by or affiliated with Sony.

Sc. 03BomaachiCampaign

Bomaachi campaign

A night rain campaign for Bomaachi: a black tee on a mossy rock, in fog and rain.

One setting carried through every frame: rain, fog, wet stone and reeds, with the tee's front and back prints clear in each shot.

  • Campaign key visuals
  • Front and back print frames
  • A type poster: Rain doesn't wash off a signature look.
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  1. Model in a black tee and jeans on a mossy rock in rain and fog, with the Bomaachi script logo
  2. The model standing on the rock, hands in pockets, in rain
  3. Close shot in the rain under the line Rain doesn't wash off a signature look.
  4. The model seated on the rock in fog
  5. A couple from behind, showing the back print of the black tee

Sc. 04EverdionCatalog and campaign

Everdion campaign

On model catalog images and a campaign still for Everdion's drop.

Clean white studio frames for the store and one office scene for the campaign, all generated from the real garments so fabric, fit and colour stay true.

  • Catalog frames on white
  • Two models kept the same across the drop
  • Campaign still in an office
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  1. Model in a brown bandeau with a white bow print and matching trousers
  2. Model in a black studded halter, seated on the floor in tall brown boots
  3. Model in a maroon polo with blue striped sleeves and khaki trousers
  4. Model from behind in a black mesh tee, walking
  5. Full length shot of the maroon striped polo with khaki trousers
  6. Model in a red mesh 00 jersey
  7. Model in a black halter and shorts with tall boots and a shoulder bag
  8. Model in a white sleeveless top and black trousers in an office

Sc. 05Urban NeedsCampaign

Urban Needs campaign

Streetwear and shirts for Urban Needs: football jerseys in the studio and linen shirts at sea.

The jerseys get a painted studio set, a football pitch and close ups of the flame logo. The shirts go to a sailboat and end on a shirt caught in the sea wind.

  • Streetwear key visuals
  • Logo close ups
  • Shirt campaign on water
Read the full project
  1. Two models in football jerseys and cargo pants beside a yellow hydrant, under the line Field tested. Street approved.
  2. A model skateboarding in the air while another sits on a stool, in a painted studio set
  3. Three models in jerseys on a football pitch with a ball
  4. Close up of the Urban Needs flame logo on a red and black jersey
  5. Close up of a model in a brown and sky blue jersey
  6. A couple in light shirts on a sailboat, with the line Built for blue hours
  7. Man on a yacht from behind, pulling on a blue striped shirt with the Urban Needs logo
  8. A blue striped shirt floating in the wind over the sea

Sc. 06GriffynCampaign

Griffyn campaign

Linen shirts for Griffyn, between a palace courtyard and the open sea.

One model carries every shirt, from a sailboat deck to a carved doorway, so the whole set looks like one shoot.

  • Campaign stills
  • Courtyard and sea locations
  • One model across the collection
Read the full project
  1. Model in a brown linen shirt leaning on a carved wooden door in a courtyard
  2. Model in a white and blue linen shirt on a sailboat at sea
  3. Model in a pink linen shirt seated in a palace courtyard
  4. Model in the brown shirt leaning on a stone column under arches
  5. Model seated on a boat deck in the white and blue shirt
  6. Model in a white shirt seated on a beach chair by the waves

Sc. 07WTFCampaign

WTF campaign

A cherry blossom campaign for WTF's bonsai print tee.

A blossom tree at dusk with petals falling, and poses that turn the model so the back print shows.

  • Campaign stills
  • Front and back print frames
Read the full project
  1. Model from behind in a white tee with a bonsai print, under a cherry blossom tree at dusk
  2. Model seated on a mossy branch of the blossom tree
  3. Model leaning on the tree trunk, arms crossed
  4. Model reaching up into falling petals
  5. Model from behind reaching up, showing the bonsai back print

Sc. 08Trello, Notion and moreLaunch films

SaaS campaign

Launch films for four software products: Trello, Notion, Wispr Flow and Clai.

Each film moves through the real interface, with type that carries the message and the logo on the last frame.

  • Trello, 21 seconds
  • Notion, 38 seconds
  • Wispr Flow, 30 seconds
  • Clai, 95 seconds
Read the full project
  1. Trello
  2. Notion
  3. Wispr Flow
  4. Clai

How a film gets made here

  1. Step 01

    Brief

    A call or a message. The product, who it is for, where the film runs, and the date it has to be live.

  2. Step 02

    Treatment

    We write the idea and the script, and lock them with you before a single frame is generated.

  3. Step 03

    Shot prompts

    Each shot is written like a page of a shooting script: lens, light, action, timing and sound.

  4. Step 04

    Generation

    We generate, select and generate again until every shot holds up frame by frame, with your product references locked.

  5. Step 05

    Edit

    Cut, grade, sound design and voice. Changes happen here, not on a second shoot day.

  6. Step 06

    Delivery

    Masters in every ratio the media plan needs: 9:16, 4:5, 1:1 and 16:9.

Tell us what
you're launching.

Email
weclickcraft@gmail.com
WhatsApp
+91 82002 83185
Instagram
@weclickcraft
Studio
Gujarat, India
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