Urban Needs campaign
Streetwear and shirts for Urban Needs: football jerseys in the studio and linen shirts at sea.
Context
Two lines with two moods: loud football jerseys with cargo pants, and easy blue shirts for summer.
Idea
The jerseys get a painted studio set, a football pitch and close ups of the flame logo. The shirts go to a sailboat and end on a shirt caught in the sea wind.
What we made
- 01
Streetwear key visuals
- 02
Logo close ups
- 03
Shirt campaign on water